The products we have produced correlate with one another. This is very important as it is essential a brand identity is created in a product in order to create a specific target audience who are going to buy your product. It wasimportant that the whole campaign had a similar theme to it, interms of the font, picture and colours. Indeed they are all dominated by the antagonistwhich is the small girl.
This image shows how it correlates with our trailer because there is a clear use of the antagonist as the main theme in our poster , magazine but also trailer.
It is also dominated by eerie fonts which depict the two words ‘the abandoned’. We constantly looked at many other film publicity campaigns to suggest how we can add to ours. It was important to maintain a consistent them asit appeared to be the consistent theme in many film publicity campaigns.
The teaser trailer sets of the marketing campaign leaving people guessing and clearly wanting to find out more. Further along the marketing campaign the poster is introduced which gives people more detail on release dates and such whilst also giving the audience a feel for the theme of the film. The magazine is introduced later and gives people more information for the film therefore heightening audience anticipation.
The main colour theme used in our film publicity campaign is red black and white. These colours are generally associated with a horror theme as they are dark with contrasting light which may reflect/represent angels/demons. Red is associated with horror as it represents blood and immediately draws peoples attentions.
The same font has been used to create brand awareness for the product. In conclusion I feel the combination of my products has been effective, creating a brand awareness for my product whilst also producing a theme.
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